The solution was created to cut down textile waste by providing stores with the most accurate data on the best-selling sizes and minimizing the unsold stock.
Unlike other eco-friendly fashion brands, Una Terra utilizes 4 approaches to sustainability:
- 3D fitting using 3DLOOK mobile body scanning technology;
- virtualization of clothing with Clo3D technology that minimizes using real fabrics for designing samples;
- innovative eco-friendly RPET (recycled) fabrics;
- a unique coloring method that allows to reduce the water consumption by 75% and reduce the chemical consumption by 90%
What is 3D fitting?
The 3D fitting solution technology ensures that the buyer purchases the right-size clothing. This is the first solution in the world that can measure the parameters of the human body in two photographs based on 29 indicators. Computer vision algorithms allow you to detect the human body in photos taken by any smartphone on any background. Further, statistical modeling and 3D geometry algorithms are used for building a 3D model of the human body based on identified key points. This allows to take accurate measurements of the human body.
The feature has a strong environmental impact: it reduces the number of returns and optimizes the size of the clothing line with the knowledge of the real parameters of buyers.
“Sustainability goes far beyond using recycled textile. The amount of harm produced by the fashion industry can not be overestimated and repurposing fabrics is simply not enough to make a difference. We’re constantly looking for new ways to produce clothes without harm and starting now, we are utilizing the power of digital for this purpose”, – says Lidiya Sobolenko, Founder of Una Terra.
Read more about the environmental impact of the fashion.
The latest collection of the brand has been highly acknowledged by Irene Festa, trend forecasting professor at Istituto Marangoni:
“I find the whole project very interesting! The dog/owner part is a nice addition, but besides that, the garments are super cool! Really nice modern minimal but with an edgy street style code. Really interesting”
The 3D fitting solution is now available for testing on the company’s website.
About the company
Una Terra was created in 2019 in Ukraine by Lidiya Sobolenko, a former marketing manager of Microsoft Ukraine. The brand launched a unique “Family-Look” collection of designer clothes created for pets and their responsible owners. At the moment the company is focused on creating matching waterproof vests and jackets, and plan to expand the range of products in the future.
Read more about fashion alternatives and what you can implement to make your wardrobe more sustainable.
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