Trulips is a line of all-natural handmade lip balms. The lip balms comes in three different soothing scents: original, menthol and spearmint.


Kaushal Pindoria created Trulips in 2018. It is based in Kent, in the UK. Kaushal initially began by just making lip balms for herself. She had very dry lips that would crack often. She tried many different lip balm brands on the market, but none of them really worked. They would just moisturise her lips briefly. Then, she would have to reapply many more layers on her lips throughout the day. She finally decided that she could make a better lip balm that actually worked for her. So, she researched many different ingredients and formulas. Then, through a lot of trial and error, she created the perfect product. She gave some out to her friends and family. They all enjoyed her lip balms so much, she decided to sell them.


  • Vegan

Trulips does not make its lip balms with any animal products. The lip balms are made with a plant-based wax instead of bees wax.

  • Cruelty-free

Trulips is cruelty-free, it does not test on animals.

  • Halal

Trulips is verified Halal. These lip balms are safe for Muslim users. They aren’t made with any animal products or alcohol.

  • Kosher

Trulips is also verified Kosher. These lip balms are also safe for Jewish users. No animal products or alcohol is used.

  • Eco-friendly

Trulips lip balms are eco-friendly, because they are made with 100 percent raw plant-based ingredients. They are palm oil-free, sulfate-free, paraben-free, silicone-free and gluten-free. They use nourishing natural ingredients that leave long-lasting moisturising effects. The ingredients used are full of nutrients, vitamins and antioxidants. Coconut oil, one of their ingredients, is not only moisturising but antibacterial as well. Trulips packaging is also eco-friendly, because it is fully recyclable. The lip balms use nourishing natural ingredients that leave long-lasting moisturising effects.

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