Sustainability is an urgent need
A promising start to the new year for sustainability that is confirmed a cornerstone of fashion companies strategy.
In the recent years many maison bet on green and cruelty free by the practice of recycling to make it fashion in a more responsible way without putting apart aesthetics, style and wearability.
Eliminating dangerous chemicals from clothes is considered a MUST by many brands and consumers thanks to the technological innovation applied to eco-sustainability.
Pitti Uomo 95: when recycling becomes fashion
A reflection about sustainability issues was placed in Florence at the centre of the most important International event for menswear and men accessories collections: Pitti Uomo 95. This year the event lasted from 8th to the 11th of January 2019.
During this edition the eco fashion is the true protagonist and “green” is the buzzword!
Recycling, sustainability and nature are the leitmotif of this event where several brands have led green lines showing that eco sustainability is extraordinarily raising.
Research touches, new levels of technological experimentation, applying itself to creative and alternative materials, coming from the virtuous practice of recycling among others. Its eco-oriented spirit is joined by a meticulous look that does not ignore style, inserting futuristic details like heatwelded seams, iridescent fabrics, and laser cuts.
If you work in fashion or you are simply addicted to it, Pitti Uomo is an interesting event for taking pills about style, look, new trends and… why not? Going to parties and having fun!
UK-Italy: lessons about Sustainable Fashion
In the prestigious library of the British Institute of Florence, the leaders of Burberry, Stella McCartney and Vivienne Westwood and also other two acclaimed British designers – Christopher Raeburn and Bav Tailor – were invited to share their business approach to sustainable fashion and how recycling and environmental awareness are the principles behind their creative process.
Included in the calendar of Pitti Uomo, the Conference aimed to promote the english excellence in the field of sustainable fashion.
“We understand that the fashion industry is one of the dirtiest in the world” said the British Ambassador in Italy Jill Morris, who opened the Conference in Florence.
The United Kingdom has placed the clean growth as a priority and set up a commission of control to assess the environmental and social impact of fashion and to study ways to recycle apparel reducing waste and pollution.
Today global success is the combination of high quality products with a commitment to environmental sustainability.
Now it’s time to reduce the impact of textile production, increase the quality, the longevity and the recyclability of the clothing of future and… book a flight to attend the next Pitti Uomo in June!
Written by Laura Sciascia
